Book SEO Audit
A book SEO audit that finds the real bottleneck.
Bookters audits every field, record and signal that decides whether readers, retailers, library systems and AI assistants can find your book. You receive a written report with a prioritised list of fixes, ranked by what each one is currently costing you.
Diagnose before you spend
Most books are not under-marketed. They are mis-filed.
Before any campaign is worth funding, you need to know which layer the problem lives in. A vague subtitle, three overlapping keyword slots, a category with no reader traffic, an ONIX record with no subject headings: any one of these caps the return on every pound of promotion that follows.
The Book SEO Audit answers that question in writing. We examine the retail layer, the open-web search layer, the catalogue layer and the AI answer layer, then rank every finding by cost of inaction so you always know what to fix next.
Who this is for
Built for authors serious about long-term visibility.
Authors whose sales are flat despite strong reviews and good writing.
Backlist titles that were published before metadata was taken seriously.
Authors about to spend on promotion who want to know it will convert.
Independent publishers standardising metadata across a whole list.
Authors whose book is invisible in AI assistant answers about its subject.
Writers preparing a relaunch, new edition or territory expansion.
The four-layer audit
How this engagement unfolds.
- 01
Retail layer
Title, subtitle, keywords, categories, description structure, series linking and price signals across every retailer that matters for your book.
- 02
Search layer
Canonical book page, structured data, subject content, internal links and duplicate-edition conflicts on the open web.
- 03
Catalogue layer
ONIX completeness, subject headings, audience and reading-level fields, ISBN and format relationships, aggregator record presence.
- 04
AI layer
How ChatGPT, Perplexity and Gemini currently describe your book and author, which sources they draw on, and what evidence is missing.
Frequently Asked
Questions authors ask us.
A structured review of every field and record that determines whether your book can be found: retail metadata, structured data, catalogue records and AI-visible sources. It returns a written, prioritised list of fixes.
Most audits are delivered in one to two weeks, depending on how many formats, editions and territories are involved.
No. The report is written to be actionable on your own. Many authors implement the retail layer themselves and ask us to handle catalogue and structured data work.
The audit is technical and focused on discoverability fields and records. The Blueprint extends the diagnostic into positioning, reader psychology and market strategy.
Correcting keywords, categories and subtitle clarity routinely improves how often a book is surfaced for relevant searches. Ranking also depends on conversion and reviews, which the report addresses in its recommendations.
Often more useful, because backlist titles carry accumulated metadata errors and already have review history that makes corrected metadata convert immediately.
Where We Work
Author representation across major English language book markets.
Bookters works remotely with authors and publishers in these markets, coordinating retail, catalogue and library systems in each region.
- United States
- United Kingdom
- Canada
- Australia
- Ireland
- New Zealand
- South Africa
- Singapore
- United Arab Emirates
- India
Related Services
Start with the diagnosis